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COURSESBUSINESS AND MANAGEMENTBIRMINGHAM CITY UNIVERSITY

Marketing

BA · Birmingham City University · 3 years

Marketing

45

Birmingham City University

AI IMPACT
MEDIAN PAY, 15 MOnot published
SATISFACTION93%
CONTINUATION86%
PROFESSIONAL JOBS70%
DESTINATION-WEIGHTEDAI is already used for about 45% of the work its graduates go into (High).

Entry tariff of real entrants

UCAS points the actual intake arrived with: "people like this got in", not a cut-off.

<480% of entrants
48-630% of entrants
64-790% of entrants
80-955% of entrants
96-11135% of entrants
112-12730% of entrants
128-14315% of entrants
144-1595% of entrants
160-1755% of entrants
176-1910% of entrants
192-2070% of entrants
208-2230% of entrants
224-2390% of entrants
240+5% of entrants

Student satisfaction

Overall satisfaction is 93% (National Student Survey). Continuation past year one: 86%.

What you actually study

YEAR 1

Principles of Management · Financial Accounting · Microeconomics · Quantitative Methods

YEAR 2

Marketing Principles · Operations & Supply Chain · Corporate Finance · Business Strategy

YEAR 3

International Business · Data-Driven Decision Making · Entrepreneurship · Business Ethics & CSR

MORE ON THIS COURSEClassic profile (reviews, comparisons, open days, campus video) · this course as data. Measured August 2026; pay, satisfaction and continuation figures are the course's own published data (HESA GO / LEO / NSS).