Marketing

About this course

Marketing is the discipline concerned with how organisations understand the needs and desires of their customers and how they create, communicate, and deliver value in response. It spans consumer psychology and market research, brand strategy and communications, digital and content marketing, pricing and distribution, and the management of customer relationships. In the digital era, marketing has been transformed by data: the ability to understand customer behaviour at scale, to target communications with precision, and to measure the impact of every intervention has made marketing both more powerful and more complex. At the University of Southampton, this three-year full-time programme develops your understanding of marketing theory and practice across its full range. You will study consumer behaviour, brand management, digital marketing, advertising, marketing research, and the strate

Where its graduates go

The 5 largest scored destinations, covering 90% of graduates; the headline also reflects the subject baseline.

• 55 / 100Administrative occupations · 10% of graduatescards →
• 48 / 100Business and public service associate professionals · 50% of graduatescards →
• 30 / 100Managers, directors and senior officials · 10% of graduatescards →
• 15 / 100Welfare and housing associate professionals · 10% of graduatescards →
• 6 / 100Animal care and control services · 10% of graduatescards →

The tabs above carry the rest: modules and satisfaction (The Course), where you'd live and what it costs (Student Life), the full pay story (Pay & Outcomes), and easier ways into the same subject (Alternatives).