Promotional Media: PR, Advertising and Branding

About this course

Promotional media, covering public relations, advertising, and branding, is the study and practice of how organisations communicate strategically with their audiences and shape perceptions of themselves and their products in the public mind. PR manages relationships between organisations and their stakeholders, navigating reputation and handling communication in both planned campaigns and moments of crisis. Advertising creates persuasive messages designed to change attitudes and behaviour. Branding builds the long-term identity and associations that make an organisation or product recognisable and valued. All three are increasingly interdependent in a media landscape where the boundaries between earned, paid, and owned media have blurred. At Goldsmiths this three-year programme combines the latest academic thinking in media and communications with practical training in strategy, content

Where its graduates go

The 5 largest scored destinations, covering 50% of graduates; the headline also reflects the subject baseline.

• 72 / 100Information Technology Professionals · 0% of graduatescards →
• 65 / 100Web and Multimedia Design Professionals · 5% of graduatescards →
• 55 / 100Administrative occupations · 5% of graduatescards →
• 48 / 100Business and public service associate professionals · 25% of graduatescards →
• 45 / 100Media Professionals · 15% of graduatescards →

The tabs above carry the rest: modules and satisfaction (The Course), where you'd live and what it costs (Student Life), the full pay story (Pay & Outcomes), and easier ways into the same subject (Alternatives).