Fashion Marketing

About this course

Fashion marketing sits at the intersection of one of the world's most dynamic creative industries and the disciplines of brand strategy, consumer behaviour, and digital communication. The fashion industry operates through a logic of constant renewal and desire, and understanding how that desire is created, communicated, and sustained requires both an understanding of fashion itself as a cultural and commercial phenomenon and a solid grounding in the marketing principles and research methods that help businesses connect with their audiences. Fashion marketing is distinct from general marketing in its sensitivity to aesthetics, trend cycles, brand identity, and the particular emotional and social significance that clothing carries for consumers. At Regent's University London, you will study fashion marketing over three years of full-time study, with a year abroad included in the programme

Where its graduates go

The 5 largest scored destinations, covering 60% of graduates; the headline also reflects the subject baseline.

• 68 / 100Customer service occupations · 5% of graduatescards →
• 62 / 100Secretarial and related occupations · 5% of graduatescards →
• 52 / 100Finance Professionals · 10% of graduatescards →
• 48 / 100Business and public service associate professionals · 30% of graduatescards →
• 40 / 100Sales occupations · 10% of graduatescards →

The tabs above carry the rest: modules and satisfaction (The Course), where you'd live and what it costs (Student Life), the full pay story (Pay & Outcomes), and easier ways into the same subject (Alternatives).