Marketing Management

About this course

Marketing management is the discipline of planning, organising, and leading the activities through which organisations connect with their customers and deliver value. It combines strategic thinking with practical skills in research, communication, digital channels, brand development, and performance measurement. Where marketing might be seen as the creative or communicative side of business, marketing management zooms out to encompass the whole process of understanding markets, identifying opportunities, deploying resources, and evaluating outcomes. It is a discipline that is essential to almost every type of organisation, from multinational corporations to charities and public services. At University College Birmingham, this programme is offered on a part-time basis, making it well suited to students who are already working in business, marketing, or related roles and want to formalise

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