Business and Management (Data Analytics and Digital Business)

About this course

Modern business is being reshaped by data at every level, from the way companies understand their customers to the way they design products, manage supply chains and make strategic decisions. A degree that combines business and management with data analytics and digital business prepares you to operate in this environment not as a passive consumer of technology but as someone who understands both the commercial context and the analytical tools well enough to make the two work together effectively. At the University of Reading this three-year full-time programme gives you grounding in the core disciplines of business and management, including strategy, marketing, organisational behaviour, operations and finance, while developing substantial capability in data analytics. You will work with quantitative methods, data visualisation, business intelligence tools and the digital platforms that

Where its graduates go

The 5 largest scored destinations, covering 110% of graduates; the headline also reflects the subject baseline.

• 72 / 100Information Technology Professionals · 50% of graduatescards →
• 60 / 100Business, Research and Administrative Professionals · 5% of graduatescards →
• 55 / 100Administrative occupations · 20% of graduatescards →
• 52 / 100Finance Professionals · 25% of graduatescards →
• 50 / 100Business and Financial Project Management Professionals · 10% of graduatescards →

The tabs above carry the rest: modules and satisfaction (The Course), where you'd live and what it costs (Student Life), the full pay story (Pay & Outcomes), and easier ways into the same subject (Alternatives).