Fashion Marketing

About this course

Fashion marketing sits at the intersection of one of the world's most culturally significant industries and the commercial disciplines of branding, consumer behaviour and strategic communication. Fashion is not simply clothing: it is a form of expression, a system of cultural meaning, and a global industry that operates across manufacturing, retail, digital platforms and media. Marketing in this context requires you to understand both the creative language of fashion and the analytical tools of business, and to translate between the two in ways that engage consumers and build brands. At Leeds Arts University, this three-year full-time degree is grounded in the creative environment of an arts-specialist institution, which gives it a distinctive character compared to fashion marketing programmes at general business schools. You will explore the fashion industry across its commercial and c

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