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Marketing and Management

BA · University of Durham · 3 years

Marketing and Management

47

University of Durham

AI IMPACT
MEDIAN PAY, 15 MO£35,500
SATISFACTION92%
CONTINUATION90%
PROFESSIONAL JOBS79%
DESTINATION-WEIGHTEDAI is already used for about 47% of the work its graduates go into (High).

About this course

Marketing and management is a degree that prepares you for leadership in commercial and non-commercial organisations by developing the strategic, analytical, and interpersonal skills that are central to how businesses succeed. Marketing focuses on understanding customers, building brands, communicating value, and developing the digital and data-driven capabilities that modern marketing demands. Management provides the broader strategic and operational context: how organisations make decisions, manage people, allocate resources, and navigate competitive and institutional environments. At Durham University, this programme is offered through one of the UK's longest-established and internationally triple-accredited business schools, a mark of quality recognised by global employers. The programme includes a foundation year for students who benefit from additional academic preparation, as wel

Where its graduates go

The 5 largest scored destinations, covering 77% of graduates; the headline also reflects the subject baseline.

  • 72 / 100Information Technology Professionals · 2% of graduatescards →
  • 60 / 100Business, Research and Administrative Professionals · 5% of graduatescards →
  • 55 / 100Administrative occupations · 13% of graduatescards →
  • 52 / 100Finance Professionals · 38% of graduatescards →
  • 48 / 100Business and public service associate professionals · 19% of graduatescards →

The tabs above carry the rest: modules and satisfaction (The Course), where you'd live and what it costs (Student Life), the full pay story (Pay & Outcomes), and easier ways into the same subject (Alternatives).

MORE ON THIS COURSEClassic profile (reviews, comparisons, open days, campus video) · this course as data. Measured August 2026; pay, satisfaction and continuation figures are the course's own published data (HESA GO / LEO / NSS).