Marketing and Management
BA · University of Durham · 3 years
About this course
Marketing and management is a degree that prepares you for leadership in commercial and non-commercial organisations by developing the strategic, analytical, and interpersonal skills that are central to how businesses succeed. Marketing focuses on understanding customers, building brands, communicating value, and developing the digital and data-driven capabilities that modern marketing demands. Management provides the broader strategic and operational context: how organisations make decisions, manage people, allocate resources, and navigate competitive and institutional environments. At Durham University, this programme is offered through one of the UK's longest-established and internationally triple-accredited business schools, a mark of quality recognised by global employers. The programme includes a foundation year for students who benefit from additional academic preparation, as wel
Where its graduates go
The 5 largest scored destinations, covering 77% of graduates; the headline also reflects the subject baseline.
- 72 / 100Information Technology Professionals · 2% of graduatescards →
- 60 / 100Business, Research and Administrative Professionals · 5% of graduatescards →
- 55 / 100Administrative occupations · 13% of graduatescards →
- 52 / 100Finance Professionals · 38% of graduatescards →
- 48 / 100Business and public service associate professionals · 19% of graduatescards →
The tabs above carry the rest: modules and satisfaction (The Course), where you'd live and what it costs (Student Life), the full pay story (Pay & Outcomes), and easier ways into the same subject (Alternatives).