Marketing

About this course

Marketing is the discipline concerned with understanding customers and markets, and with creating the strategies and communications that connect organisations to the people they want to reach. It draws on psychology, sociology, data analysis, and creative practice, combining an understanding of why people make choices with the ability to design campaigns, products, and experiences that meet real needs and create genuine value. In an economy characterised by intense competition and rapidly changing consumer behaviour, the ability to identify trends, build brands, and communicate effectively is central to the success of organisations in every sector. At the University of Essex this three-year programme gives you a grounding in marketing theory and practice that is both academically rigorous and commercially relevant. You will study consumer behaviour, market research, branding, digital ma

Where its graduates go

The 5 largest scored destinations, covering 48% of graduates; the headline also reflects the subject baseline.

• 72 / 100Information Technology Professionals · 5% of graduatescards →
• 68 / 100Customer service occupations · 5% of graduatescards →
• 55 / 100Administrative occupations · 21% of graduatescards →
• 52 / 100Finance Professionals · 12% of graduatescards →
• 50 / 100Business and Financial Project Management Professionals · 5% of graduatescards →

The tabs above carry the rest: modules and satisfaction (The Course), where you'd live and what it costs (Student Life), the full pay story (Pay & Outcomes), and easier ways into the same subject (Alternatives).