Marketing (with Foundation Year)

About this course

Marketing is the discipline that connects organisations with the people they want to reach, drawing on psychology, data analysis, strategic thinking, and creative communication to shape how products, services, and ideas are understood and valued. It is both a science and an art, requiring you to understand consumer behaviour and market dynamics while also crafting compelling messages across a rapidly evolving range of channels. At the University of Northampton, this four-year programme is designed for students who want to develop those skills from the ground up, starting with a foundation year that builds the academic confidence and subject knowledge needed for degree-level study. You will explore the full scope of contemporary marketing, from branding and consumer research to digital strategy, content creation, and campaign planning. The course also incorporates a placement year, durin

Where its graduates go

The 5 largest scored destinations, covering 60% of graduates; the headline also reflects the subject baseline.

• 68 / 100Customer service occupations · 5% of graduatescards →
• 60 / 100Business, Research and Administrative Professionals · 5% of graduatescards →
• 55 / 100Administrative occupations · 15% of graduatescards →
• 48 / 100Business and public service associate professionals · 30% of graduatescards →
• 40 / 100Science, engineering and technology associate professionals · 5% of graduatescards →

The tabs above carry the rest: modules and satisfaction (The Course), where you'd live and what it costs (Student Life), the full pay story (Pay & Outcomes), and easier ways into the same subject (Alternatives).