BA · University of Chester · 4 years
30% of this course's students did not continue past year one. Worth asking the university about directly.
Business management and marketing are disciplines that complement each other closely: management provides the strategic, operational, and organisational frameworks within which businesses operate, while marketing connects those organisations to the customers and markets they exist to serve. Studied together, they give you a rounded understanding of how commercial organisations work and how they build, communicate, and sustain value. This four-year full-time programme at the University of Chester includes both a professional placement year and a year abroad, meaning your studies have a genuinely international dimension as well as substantial professional experience. You will study the core areas of business management, including strategy, operations, finance, human resources, and organisational behaviour, alongside marketing theory and practice, covering consumer behaviour, brand managem
The 5 largest scored destinations, covering 80% of graduates; the headline also reflects the subject baseline.
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