Marketing (including Foundation Year)

About this course

Marketing is the discipline that connects organisations with the people they exist to serve. At its most rigorous it combines psychology, data analysis, strategic thinking, and creative communication to understand what customers need, how to reach them, and how to build relationships that create lasting value for both sides. Far from being simply about advertising, marketing encompasses market research, product development, pricing strategy, brand management, digital channels, content creation, and the measurement of commercial outcomes. It is a discipline in continuous evolution, driven by changes in technology, consumer behaviour, and the competitive landscape. At the University of Chester you will study this four-year full-time programme, which includes a foundation year to provide a strong academic grounding before the main degree, and a year abroad built into the later stages of th

Where its graduates go

The 5 largest scored destinations, covering 95% of graduates; the headline also reflects the subject baseline.

• 48 / 100Business and public service associate professionals · 50% of graduatescards →
• 45 / 100Media Professionals · 5% of graduatescards →
• 18 / 100Teaching Professionals · 5% of graduatescards →
• 5 / 100Elementary occupations · 25% of graduatescards →
• 4 / 100Skilled trades occupations · 10% of graduatescards →

The tabs above carry the rest: modules and satisfaction (The Course), where you'd live and what it costs (Student Life), the full pay story (Pay & Outcomes), and easier ways into the same subject (Alternatives).