Marketing

About this course

Marketing is the discipline of understanding what people want and communicating how products or services can meet that need. It sits at the junction of psychology, data, creativity, and business strategy, drawing on consumer behaviour research, brand theory, digital analytics, and the craft of persuasive communication. In a world where attention is scarce and channels multiply constantly, skilled marketers are among the most sought-after professionals in commerce and in the public and voluntary sectors alike. The University of London offers this three-year marketing degree by distance learning, making it accessible to students who need to study flexibly around other commitments. You will cover the core foundations of the discipline, including marketing strategy, consumer behaviour, research methods, digital marketing, and brand management, all through materials and assessments you can e

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