Marketing

About this course

Marketing is the discipline concerned with understanding what people want and need, and with designing and communicating the propositions that connect products, services, and organisations to the people they serve. It draws on consumer psychology, economics, data analysis, communication theory, and strategic management to help organisations build relationships with their audiences, create value, and achieve their goals in competitive environments. In a world saturated with messages and choices, effective marketing requires both creative imagination and rigorous analytical thinking. The University of London offers this programme on a part-time, distance-learning basis, making it accessible to people who are already working, whether in marketing or in another field, and who want to develop their understanding and qualifications alongside their careers. There is no fixed duration, allowing

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