Marketing and Data Analytics with a Year Abroad

About this course

Marketing and data analytics is a combination that reflects how profoundly the practice of marketing has been transformed by the availability of digital data. Where marketing once relied primarily on creative judgment and broad demographic research, modern marketers now have access to detailed data on consumer behaviour, campaign performance, and market trends, and the ability to analyse that data rigorously has become a core professional competency. Studying marketing alongside data analytics gives you the conceptual understanding of consumer behaviour, brand strategy, and communication alongside the quantitative and technical skills to work with real marketing data at scale. At the University of East Anglia, this four-year full-time programme includes a year abroad, giving you the opportunity to study in a different country and experience both academic and marketing cultures beyond th

Where its graduates go

The 5 largest scored destinations, covering 75% of graduates; the headline also reflects the subject baseline.

• 72 / 100Information Technology Professionals · 5% of graduatescards →
• 68 / 100Customer service occupations · 5% of graduatescards →
• 60 / 100Business, Research and Administrative Professionals · 5% of graduatescards →
• 55 / 100Administrative occupations · 10% of graduatescards →
• 48 / 100Business and public service associate professionals · 50% of graduatescards →

The tabs above carry the rest: modules and satisfaction (The Course), where you'd live and what it costs (Student Life), the full pay story (Pay & Outcomes), and easier ways into the same subject (Alternatives).