Content creator
Level 3 · AdvancedCreative and design 1.3 yr typical
About this apprenticeship
What it involves
The Content Creator apprenticeship trains you to plan, produce, and publish compelling content for digital channels including social media, websites, blogs, podcasts, and video platforms. You will develop skills in writing, photography, video production, and content strategy, applying them to support brand or organisational communications goals. This Level 3 qualification leads to careers as a content producer, social media manager, or digital communications officer.
On the job
What you’ll learn
Content strategy and how to plan content that meets audience and business goals
Copywriting for different digital platforms and tones of voice
Photography and video production including scripting, filming, and editing
Search engine optimisation (SEO) principles and how content drives traffic
Social media platform algorithms and how to optimise content reach
Analytics tools and how to measure content performance and engagement
On the job
What you’ll do day to day
Plan and schedule content calendars for social media and digital channels
Write and edit copy for blogs, social posts, emails, and web pages
Shoot and edit photos and short-form video content for digital audiences
Monitor engagement metrics and adjust content approach based on data
Brief and coordinate with designers, videographers, or freelance contributors
Stay current with platform trends and apply new formats to content plans
The deal
How this apprenticeship works
You earn a wage from day one. You are a paid employee, not a student. There are no tuition fees - the training is funded by your employer and the government.
About 20% is “off-the-job” training. Roughly a day a week is spent learning away from your normal duties - at a college, training provider, or online - working towards a recognised qualification.
It ends with an end-point assessment (EPA). Near the end, an independent assessor checks you can do the job to the national standard - through tests, a project, a portfolio or an interview. Pass it and you are fully qualified.
How to get there
What you need to start
Level 3 (Advanced) - roughly A-level level. Employers usually look for some GCSEs (often English & maths around grade 4/C) or a Level 2 apprenticeship first. English & maths can sometimes be finished during training.
What’s next: Can lead to a Level 4/5 (Higher) apprenticeship, or straight into the role.
Entry requirements are set by each employer and can vary - always check the specific vacancy.
Hear from employers
What it’s really like
No employer videos yet for this apprenticeship. Employers offering it can add one to show young people what the role is really like.