IT technical salesperson
Level 3 · AdvancedSales, marketing and procurement 1 yr typical
About this apprenticeship
What it involves
An IT technical salesperson sells technology products and services by combining strong technical knowledge with persuasive communication skills. Apprentices learn how their employer's IT solutions work, identify customer needs, and explain how the right technology solves real problems. The career path leads to roles in account management, pre-sales engineering, or technology consulting.
On the job
What you’ll learn
How to explain technical products clearly to non-technical buyers
Sales techniques including prospecting, pitching, and closing deals
Understanding customer business requirements and matching solutions to them
Product knowledge across hardware, software, and cloud services
CRM systems and how to manage a sales pipeline
Commercial awareness including pricing, margins, and contracts
Regulations and ethical standards relevant to IT sales
On the job
What you’ll do day to day
Research potential customers and identify decision-makers to contact
Demonstrate IT products and explain their benefits to clients
Prepare tailored proposals and quotes for individual customers
Follow up on leads and manage relationships through the sales cycle
Update CRM records with accurate notes on all customer interactions
Work with technical colleagues to answer detailed customer questions
Meet or exceed monthly and quarterly sales targets
The deal
How this apprenticeship works
You earn a wage from day one. You are a paid employee, not a student. There are no tuition fees - the training is funded by your employer and the government.
About 20% is “off-the-job” training. Roughly a day a week is spent learning away from your normal duties - at a college, training provider, or online - working towards a recognised qualification.
It ends with an end-point assessment (EPA). Near the end, an independent assessor checks you can do the job to the national standard - through tests, a project, a portfolio or an interview. Pass it and you are fully qualified.
How to get there
What you need to start
Level 3 (Advanced) - roughly A-level level. Employers usually look for some GCSEs (often English & maths around grade 4/C) or a Level 2 apprenticeship first. English & maths can sometimes be finished during training.
What’s next: Can lead to a Level 4/5 (Higher) apprenticeship, or straight into the role.
Entry requirements are set by each employer and can vary - always check the specific vacancy.
Hear from employers
What it’s really like
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