Marketing executive
Level 4 · HigherSales, marketing and procurement 1.3 yr typical
About this apprenticeship
What it involves
A marketing executive plans and delivers marketing campaigns and activities that help organisations reach their target audiences and achieve business goals. At level 4, apprentices develop skills across digital marketing, content creation, data analysis, and campaign management. The role leads to marketing manager, digital marketing specialist, or brand manager positions.
On the job
What you’ll learn
Marketing theory including the marketing mix, segmentation, and customer behaviour
Digital marketing channels including SEO, PPC, email, social media, and content marketing
How to plan, brief, and execute multi-channel marketing campaigns
Marketing analytics and how to measure ROI using tools such as Google Analytics
Content creation skills across written, visual, and video formats
CRM systems and how to use customer data to improve targeting
Brand management principles and how to maintain consistent brand identity
On the job
What you’ll do day to day
Plan and coordinate marketing campaigns from brief through to launch and reporting
Create and publish content for websites, social media, email newsletters, and blogs
Monitor campaign performance using analytics tools and prepare reports for stakeholders
Manage relationships with external agencies, designers, and media buyers
Research target audiences and competitors to inform campaign strategy
Update the website with new content and ensure SEO best practices are followed
Support the marketing manager in developing the annual marketing plan
The deal
How this apprenticeship works
You earn a wage from day one. You are a paid employee, not a student. There are no tuition fees - the training is funded by your employer and the government.
About 20% is “off-the-job” training. Roughly a day a week is spent learning away from your normal duties - at a college, training provider, or online - working towards a recognised qualification.
It ends with an end-point assessment (EPA). Near the end, an independent assessor checks you can do the job to the national standard - through tests, a project, a portfolio or an interview. Pass it and you are fully qualified.
How to get there
What you need to start
Level 4 (Higher) - roughly Foundation-degree level. Usually needs Level 3 (A-levels, a T-Level, or an Advanced apprenticeship) or relevant experience.
What’s next: Can lead to a Level 5/6 apprenticeship or a more senior role.
Entry requirements are set by each employer and can vary - always check the specific vacancy.
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What it’s really like
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