JourneyApprenticeshipsAdvertising creative

Advertising creative

Level 6 · DegreeCreative and design 2 yr typical
About this apprenticeship

What it involves

An advertising creative conceives and produces compelling creative ideas for advertising campaigns across formats including video, digital, print, and social media, typically working as part of a creative team in an agency or in-house marketing department. This degree-level apprenticeship develops conceptual thinking, storytelling, craft skills, and the ability to translate a client brief into powerful creative work. Graduates can progress to senior creative, creative director, or specialist art director or copywriter roles.

On the job

What you’ll learn

Creative concepting and ideation methods for advertising briefs
Copywriting and art direction craft skills across different media
Visual communication principles including typography and layout
Digital production skills for social, display, and video formats
Consumer insight and translating strategy into creative execution
Presenting and pitching creative ideas to clients and internal teams
Working to creative briefs, deadlines, and budget constraints
On the job

What you’ll do day to day

Develop original creative concepts in response to client or internal briefs
Write copy or produce artwork for campaigns across multiple channels
Collaborate with art directors, copywriters, and strategists in a team
Present creative ideas clearly and persuasively to clients
Revise and refine creative work based on feedback
Research brands, competitors, and cultural trends to inspire ideas
Work with production and digital teams to deliver final assets
The deal

How this apprenticeship works

You earn a wage from day one. You are a paid employee, not a student. There are no tuition fees - the training is funded by your employer and the government.
About 20% is “off-the-job” training. Roughly a day a week is spent learning away from your normal duties - at a college, training provider, or online - working towards a recognised qualification.
It ends with an end-point assessment (EPA). Near the end, an independent assessor checks you can do the job to the national standard - through tests, a project, a portfolio or an interview. Pass it and you are fully qualified.
How to get there

What you need to start

Level 6 (Degree) - roughly Bachelor’s-degree level. Usually needs A-levels or a Level 3 qualification (employers set UCAS-point targets). You earn a full degree while you work - with no tuition fees to pay.
What’s next: Leads into professional roles, sometimes with a Level 7 (Master’s) apprenticeship after.

Entry requirements are set by each employer and can vary - always check the specific vacancy.

Hear from employers

What it’s really like

No employer videos yet for this apprenticeship. Employers offering it can add one to show young people what the role is really like.