Market Research Analyst

As an Advertising and Marketing Associate Professional, you help plan and run marketing campaigns that get people interested in brands and products. You work with designers, writers, and digital experts to come up with ideas for adverts, then watch how well they work and change them if needed.

Your day includes researching what people like and what competitors are doing, so you know what will catch customers' attention. You help plan which magazines, websites, or social media platforms will reach the right people. You track how many people see the advert, how many click on it, and whether they actually buy. You write reports on what worked and what didn't, and use that learning for the next campaign.