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Advertising and Marketing Executives

Advertising and marketing executives are the creative wizards behind the brands we love, crafting compelling campaigns that resonate with audiences and drive sales. In a world where effective communication is key, these professionals play a pivotal role in shaping consumer perceptions and influencing market trends, making their work vital to the success of businesses across the UK and beyond.

Advertising and Marketing Executives

35

Business and Management

AI IMPACT
AI USED FOR35%moving to60%
THE DOOR, NOWB
THE DOOR, 20 YRSC
STARTING PAY£22,000 - £28,000
RELATIONAL MOATPeople want a real person for this. That preference is the protection.

THE DOOR: A easy to E extremely hard, now and in 20 years

This job holds up well against AI
AI is used for a modest share of what this job actually involves today, and people want a real person for this. That preference is the protection. That is about as safe as careers get right now, though it is still worth learning to use the tools well.

Career progression path

1FIRST STEPJunior Marketing ExecutiveAs a Junior Marketing Executive, you will assist in the execution of marketing campaigns and support senior team members in various tasks. This role is ideal for recent graduates looking to gain hands-on experience in the industry.£22,000 - £28,000
2GAINING EXPERIENCEMarketing ManagerIn this role, you will take on greater responsibility for planning and executing marketing strategies. You will lead projects, manage budgets, and coordinate with various departments to ensure successful campaign delivery.£30,000 - £40,000
3PEAK CAREERSenior Marketing DirectorAs a Senior Marketing Director, you will oversee the entire marketing department, developing long-term strategies and ensuring alignment with business goals. You will mentor junior staff and represent the company at industry events.£50,000+

The degree route

Real courses in this career's subject, from the live library of 35,000; every one is AI impact assessed through its actual graduate destinations.

🎓Finance and AccountingDancebox Theatre Works · the card page · will AI take its jobs?£49,000 median
🎓Business Management With Information SystemsWest Herts College · the card page · will AI take its jobs?£32,000 median
🎓International Tourism Management (with Foundation Year)University of Bedfordshire · the card page · will AI take its jobs?£31,000 median
🎓Business ManagementTeesside University · the card page · will AI take its jobs?£30,000 median
🎓Modern Languages (German and Italian) and ManagementUniversity of St Andrews · the card page · will AI take its jobs?£30,000 median
🎓Business Management (Accelerated)Anglia Ruskin University · the card page · will AI take its jobs?£29,000 median

All Business and Management courses as cards →

There is more than one way in

You do not have to go the university route to get here. There is also a vocational route that skips a degree entirely.

Recommended UK degrees

Real courses that qualify you for this career, from the same register that priced the degree above.