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Market Research Director

Market Research Directors are the strategic visionaries behind a company’s understanding of its market landscape, driving informed decisions that shape the future of products and services. In a rapidly evolving UK market, their insights are crucial for businesses to thrive and innovate, making this role pivotal for both local and global success.

Market Research Director

30

Business and Management

AI IMPACT
AI USED FOR30%moving to75%
THE DOOR, NOWB
THE DOOR, 20 YRSD
STARTING PAY£28,000 - £35,000
NO MOATNo physical, legal or personal barrier protects this work from software.

THE DOOR: A easy to E extremely hard, now and in 20 years

AI helps here, but has not taken over
AI is already used for some of this job, but the day-to-day work still leans on a person to decide, check and take responsibility. Nothing formally protects this job though, so the safest move is to keep building the judgement AI cannot yet copy.

Career progression path

1FIRST STEPJunior Market Research AnalystIn this entry-level role, you will assist in conducting market research, collecting data, and supporting senior researchers in analysis and reporting.£28,000 - £35,000
2GAINING EXPERIENCEMarket Research ManagerAs a mid-level manager, you will lead research projects, manage teams, and develop strategies based on consumer insights.£50,000 - £65,000
3PEAK CAREERHead of Market ResearchIn this peak career role, you will oversee the entire market research function, set strategic direction, and drive innovation within the organisation.£90,000+

The degree route

Real courses in this career's subject, from the live library of 35,000; every one is AI impact assessed through its actual graduate destinations.

🎓Finance and AccountingDancebox Theatre Works · the card page · will AI take its jobs?£49,000 median
🎓Business Management With Information SystemsWest Herts College · the card page · will AI take its jobs?£32,000 median
🎓International Tourism Management (with Foundation Year)University of Bedfordshire · the card page · will AI take its jobs?£31,000 median
🎓Business ManagementTeesside University · the card page · will AI take its jobs?£30,000 median
🎓Modern Languages (German and Italian) and ManagementUniversity of St Andrews · the card page · will AI take its jobs?£30,000 median
🎓Business Management (Accelerated)Anglia Ruskin University · the card page · will AI take its jobs?£29,000 median

All Business and Management courses as cards →

There is more than one way in

You do not have to go the university route to get here. There is also a vocational route that skips a degree entirely.

Recommended UK degrees

Real courses that qualify you for this career, from the same register that priced the degree above.