CAREERMASH (EN)FROM BUSINESS AND MANAGEMENT →

Other Marketing, Sales and Advertising Directors

Marketing, sales and advertising directors plan the campaigns that help a company reach customers and sell more products. They lead the team that creates adverts, manages social media, and figures out what customers want.

Other Marketing, Sales and Advertising Directors

Business and Management

AI IMPACT

AI EXPOSURE TODAY35

20-YEAR SCENARIO
NOT A FORECAST60%

THE DOOR · ENTRY DIFFICULTY TODAYB

STARTING PAY£30,000 - £40,000

RELATIONAL MOATPeople want a real person for this. That preference is the protection.

THE DOOR: ENTRY DIFFICULTY TODAY, graded A (easy) to E (extremely hard). A Careermash rule-of-thumb index built from our AI exposure index and the job's moat class. It is not a forecast and not a count of job openings.

AI EXPOSURE TODAY is a Careermash index from 0 to 100 of how exposed this job's everyday tasks are to AI today. We estimate it by matching published research on how people use AI to this job, usually by keyword or subject area, and we lower it where the work is protected (for example by physical, personal or legal requirements). It is not a direct measurement of how much people in this job use AI.

This job holds up well against AI

AI exposure today is modest on our index (35), and people want a real person for this. That preference is the protection. That is about as safe as careers get right now, though it is still worth learning to use the tools well.

Organisations in this field

Organisations known to employ people in this area of work. This is not a list of current vacancies.

UnileverA global leader in consumer goods, Unilever offers a dynamic environment for marketing professionals to innovate and lead impactful campaigns.

Procter & GambleP&G is renowned for its commitment to marketing excellence, providing opportunities for growth and development in a collaborative setting.

WPPAs one of the world's largest advertising and marketing services groups, WPP offers diverse career paths and the chance to work on high-profile campaigns.

DeloitteDeloitte's marketing team is integral to its brand strategy, offering a fast-paced environment for innovative thinkers.

Coca-ColaCoca-Cola provides a vibrant workplace for marketing professionals, focusing on creativity and consumer engagement.