Business & Digital Marketing

About this course

In today’s data-driven world, successful marketing managers need more than solid business skills and an understanding of traditional marketing methods to target, engage and persuade an audience. On this degree course, you’ll work collaboratively on real projects to explore innovative, sustainable and ethical business and marketing practice in the digital realm. From developing project management skills and leadership techniques to navigating consumer psychology, you’ll learn to harness creativity, cultural awareness and business acumen to deliver impactful marketing strategies across a range of digital platforms.

Where its graduates go

The 5 largest scored destinations, covering 80% of graduates; the headline also reflects the subject baseline.

• 52 / 100Finance Professionals · 5% of graduatescards →
• 48 / 100Business and public service associate professionals · 40% of graduatescards →
• 45 / 100Media Professionals · 5% of graduatescards →
• 40 / 100Sales occupations · 5% of graduatescards →
• 30 / 100Managers, directors and senior officials · 25% of graduatescards →

The tabs above carry the rest: modules and satisfaction (The Course), where you'd live and what it costs (Student Life), the full pay story (Pay & Outcomes), and easier ways into the same subject (Alternatives).