Fashion Buying and Brand Management
BA · Ravensbourne University London · 3 years
About this course
Fashion buying and brand management sits at the intersection of the creative and commercial sides of the fashion industry. Buyers shape the product ranges that retailers and brands offer to their customers, making decisions about which products to develop or source, in what quantities, at what price points and in what colours and sizes, based on trend analysis, sales data and customer insight. Brand managers work on how fashion labels position and communicate their identity, building the coherent visual and narrative presence that distinguishes successful brands in a crowded market. Together, these disciplines require both creative sensitivity and rigorous commercial analysis. At Ravensbourne University London, this three-year full-time programme combines creativity with commercial strategy, offering an industry-focused degree that provides a comprehensive understanding of how the fashi
Where its graduates go
The 5 largest scored destinations, covering 46% of graduates; the headline also reflects the subject baseline.
- 65 / 100Web and Multimedia Design Professionals · 16% of graduatescards →
- 55 / 100Administrative occupations · 5% of graduatescards →
- 48 / 100Business and public service associate professionals · 9% of graduatescards →
- 45 / 100Media Professionals · 5% of graduatescards →
- 40 / 100Sales occupations · 11% of graduatescards →
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