International Fashion Management and Marketing

About this course

Fashion is one of the world's most globalised industries, and managing and marketing it effectively requires an understanding that goes far beyond aesthetics. International fashion management and marketing sits at the intersection of business strategy, brand development, consumer psychology, and cultural awareness, asking how fashion labels are created, positioned, and sustained in competitive international markets. It is a discipline that combines commercial rigour with creative sensitivity. This programme at Coventry University is based in London, giving you direct access to one of the world's major fashion capitals and the industry networks, showrooms, and events that make it so. You will learn from experienced professionals and explore how different types of fashion labels, from luxury houses to fast fashion retailers, are created and developed. The curriculum covers areas including

Where its graduates go

The 5 largest scored destinations, covering 50% of graduates; the headline also reflects the subject baseline.

• 72 / 100Information Technology Professionals · 5% of graduatescards →
• 65 / 100Web and Multimedia Design Professionals · 5% of graduatescards →
• 55 / 100Administrative occupations · 30% of graduatescards →
• 52 / 100Finance Professionals · 5% of graduatescards →
• 50 / 100Business and Financial Project Management Professionals · 5% of graduatescards →

The tabs above carry the rest: modules and satisfaction (The Course), where you'd live and what it costs (Student Life), the full pay story (Pay & Outcomes), and easier ways into the same subject (Alternatives).