Marketing Management

About this course

Marketing sits at the intersection of psychology, data, creativity and commercial strategy. Understanding what people want, how they make decisions, and how organisations can communicate and deliver value is a discipline that shapes everything from global brand campaigns to product development and digital strategy. Marketing management extends this into leadership territory, asking how you build, coordinate and evaluate marketing functions within a business context. At the University of Essex, you will develop the analytical and creative capabilities needed to succeed in this field. You will explore consumer behaviour, market research, brand management, digital and social media marketing, pricing strategy and campaign planning. Management modules introduce you to organisational dynamics, leadership thinking and the broader strategic environment in which marketing decisions are made. You

Where its graduates go

The 5 largest scored destinations, covering 72% of graduates; the headline also reflects the subject baseline.

• 68 / 100Customer service occupations · 2% of graduatescards →
• 60 / 100Business, Research and Administrative Professionals · 3% of graduatescards →
• 55 / 100Administrative occupations · 27% of graduatescards →
• 52 / 100Finance Professionals · 18% of graduatescards →
• 48 / 100Business and public service associate professionals · 22% of graduatescards →

The tabs above carry the rest: modules and satisfaction (The Course), where you'd live and what it costs (Student Life), the full pay story (Pay & Outcomes), and easier ways into the same subject (Alternatives).