Digital Marketing and Politics

About this course

Digital marketing is where the logic of political persuasion and the mechanics of online communication converge, and few fields in contemporary life are changing as rapidly. Understanding how ideas spread, how audiences are built and segmented, and how campaigns are designed and measured requires both the conceptual depth of political analysis and the practical fluency of digital marketing expertise. A degree that brings these two disciplines together prepares you for a world in which data, storytelling, strategy and public opinion interact at speed. At Liverpool Hope you will study the theory and practice of digital marketing alongside political science, examining how political communication works in the digital age, how parties, movements and institutions deploy online platforms, and how marketing tools are used to mobilise, persuade and inform citizens. You will develop skills in dat

Where its graduates go

The 5 largest scored destinations, covering 100% of graduates; the headline also reflects the subject baseline.

• 68 / 100Customer service occupations · 10% of graduatescards →
• 62 / 100Secretarial and related occupations · 5% of graduatescards →
• 60 / 100Business, Research and Administrative Professionals · 10% of graduatescards →
• 55 / 100Administrative occupations · 35% of graduatescards →
• 48 / 100Business and public service associate professionals · 40% of graduatescards →

The tabs above carry the rest: modules and satisfaction (The Course), where you'd live and what it costs (Student Life), the full pay story (Pay & Outcomes), and easier ways into the same subject (Alternatives).