Digital Marketing and Public Relations

About this course

Digital marketing and public relations are two disciplines that between them shape how organisations communicate, build their reputations, and engage with their audiences in an increasingly connected world. Digital marketing encompasses the use of online channels, from search engines and social media to email and content platforms, to reach and influence audiences in measurable ways. Public relations is concerned with managing relationships and reputation, shaping the narratives that surround an organisation and responding to the complex demands of multiple stakeholder groups. Together they give you a comprehensive toolkit for professional communication in a rapidly evolving landscape. At Queen Margaret University in Edinburgh, this four-year full-time programme is accredited by the Chartered Institute of Marketing, which means the content is aligned with professional standards and the

Where its graduates go

The 5 largest scored destinations, covering 79% of graduates; the headline also reflects the subject baseline.

• 68 / 100Customer service occupations · 6% of graduatescards →
• 55 / 100Administrative occupations · 17% of graduatescards →
• 48 / 100Business and public service associate professionals · 26% of graduatescards →
• 45 / 100Media Professionals · 11% of graduatescards →
• 40 / 100Sales occupations · 19% of graduatescards →

The tabs above carry the rest: modules and satisfaction (The Course), where you'd live and what it costs (Student Life), the full pay story (Pay & Outcomes), and easier ways into the same subject (Alternatives).