Marketing

About this course

Marketing is the discipline concerned with understanding what people want, creating products and services that meet those needs, and communicating their value effectively. It is both a science and an art, drawing on consumer psychology, market research, data analysis, and creative strategy to build relationships between brands and the people they serve. In a world where digital platforms have transformed how businesses reach audiences, marketing competence is in growing demand across every sector. At Richmond, the American International University in London this programme offers a four-year full-time degree with an international orientation that reflects the university's transatlantic character. The programme includes a foundation year, which builds the academic foundations needed for degree-level study, and a sandwich year with a work placement, giving you substantial professional expe

Where its graduates go

The 5 largest scored destinations, covering 55% of graduates; the headline also reflects the subject baseline.

• 72 / 100Information Technology Professionals · 5% of graduatescards →
• 60 / 100Business, Research and Administrative Professionals · 10% of graduatescards →
• 55 / 100Administrative occupations · 15% of graduatescards →
• 48 / 100Business and public service associate professionals · 15% of graduatescards →
• 40 / 100Sales occupations · 10% of graduatescards →

The tabs above carry the rest: modules and satisfaction (The Course), where you'd live and what it costs (Student Life), the full pay story (Pay & Outcomes), and easier ways into the same subject (Alternatives).