Digital Marketing

About this course

Digital marketing has become central to how organisations of every kind connect with their audiences. Search engines, social media platforms, email, content marketing, data analytics, and paid digital advertising have transformed the marketing function from a largely creative and broadcast activity into a data-driven discipline where performance can be measured in real time and strategy adjusted accordingly. Digital marketers need to understand how online channels work, how to attract and engage audiences across them, how to measure and optimise campaigns, and how to use data to inform strategic decisions. At Arden University this part-time distance learning BSc is accredited by the Digital Marketing Institute, a widely recognised professional body in the field. The distance learning format makes the degree accessible to students who are managing other commitments alongside their studie

Where its graduates go

The 5 largest scored destinations, covering 40% of graduates; the headline also reflects the subject baseline.

• 68 / 100Customer service occupations · 5% of graduatescards →
• 55 / 100Administrative occupations · 20% of graduatescards →
• 52 / 100Finance Professionals · 5% of graduatescards →
• 48 / 100Business and public service associate professionals · 5% of graduatescards →
• 40 / 100Sales occupations · 5% of graduatescards →

The tabs above carry the rest: modules and satisfaction (The Course), where you'd live and what it costs (Student Life), the full pay story (Pay & Outcomes), and easier ways into the same subject (Alternatives).