Global Marketing

About this course

Global marketing operates at the intersection of creative thinking, strategic analysis and data-driven decision-making, applied to the challenge of building and sustaining brands and relationships with customers across different markets, cultures and channels. As businesses of all sizes compete internationally and as digital platforms have made global reach accessible to organisations that would previously have operated locally, the professionals who can develop marketing strategies that work across borders, who understand consumer behaviour in diverse cultural contexts and who can use data and emerging technologies intelligently, are in growing demand. At Coventry University, this three-year full-time programme combines strategic thinking, AI tools and data to help you develop an understanding of consumer behaviour, emerging technologies and how to lead creative, responsible marketing

Where its graduates go

The 5 largest scored destinations, covering 70% of graduates; the headline also reflects the subject baseline.

• 68 / 100Customer service occupations · 0% of graduatescards →
• 55 / 100Administrative occupations · 5% of graduatescards →
• 48 / 100Business and public service associate professionals · 50% of graduatescards →
• 45 / 100Media Professionals · 5% of graduatescards →
• 40 / 100Sales occupations · 10% of graduatescards →

The tabs above carry the rest: modules and satisfaction (The Course), where you'd live and what it costs (Student Life), the full pay story (Pay & Outcomes), and easier ways into the same subject (Alternatives).