Marketing and Public Relations

About this course

Marketing and public relations are two disciplines that operate at the interface between organisations and their audiences, each concerned with how organisations communicate who they are and what they offer, and how they build and maintain relationships with the people and communities that matter to them. Marketing is concerned with understanding customers and markets, developing products and services that meet needs, setting prices, choosing channels, and communicating through advertising, content, digital platforms, and other means. Public relations focuses on reputation management, media relations, crisis communication, and the building of trust with a broader range of stakeholders beyond immediate customers, including media, governments, communities, and the general public. At Leeds Beckett University, this three-year full-time programme places employability at the heart of its appr

The tabs above carry the rest: modules and satisfaction (The Course), where you'd live and what it costs (Student Life), the full pay story (Pay & Outcomes), and easier ways into the same subject (Alternatives).