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Sports Business Management

BA · University of Lincoln · 3 years

Sports Business Management

36

University of Lincoln

AI IMPACT
MEDIAN PAY, 15 MO£25,000
SATISFACTION96%
CONTINUATION95%
PROFESSIONAL JOBS55%
DESTINATION-WEIGHTEDAI is already used for about 36% of the work its graduates go into (Moderate).

About this course

Sports business management sits at the intersection of two fast-growing fields. Sport is a multi-billion-pound global industry encompassing clubs, governing bodies, media rights, sponsorship, events, and retail, and it requires the same range of business competencies as any commercial sector: strategy, finance, marketing, operations, and leadership. A degree that combines these disciplines gives you both the commercial vocabulary to operate in professional business environments and the sector-specific knowledge that employers in sport demand. At the University of Lincoln you will study across three years on a full-time programme, with a sandwich year that places you in a professional environment and a year abroad, as well as work placement embedded in the curriculum. This combination of extended industry experience and international exposure is genuinely distinctive: it means you will g

Where its graduates go

The 5 largest scored destinations, covering 70% of graduates; the headline also reflects the subject baseline.

  • 68 / 100Customer service occupations · 5% of graduatescards →
  • 55 / 100Administrative occupations · 5% of graduatescards →
  • 48 / 100Business and public service associate professionals · 30% of graduatescards →
  • 40 / 100Sales occupations · 20% of graduatescards →
  • 30 / 100Managers, directors and senior officials · 10% of graduatescards →

The tabs above carry the rest: modules and satisfaction (The Course), where you'd live and what it costs (Student Life), the full pay story (Pay & Outcomes), and easier ways into the same subject (Alternatives).

MORE ON THIS COURSEClassic profile (reviews, comparisons, open days, campus video) · this course as data. Measured August 2026; pay, satisfaction and continuation figures are the course's own published data (HESA GO / LEO / NSS).