Business Management and Marketing (including a Foundation Year)

About this course

Business management and marketing are disciplines that work closely together in practice, and studying them jointly gives you a thorough grounding in how organisations function alongside a focused understanding of how they reach and engage their customers. Management draws on economics, organisational behaviour, strategy, finance and operations to ask how businesses are led and how they sustain competitive advantage. Marketing brings consumer psychology, brand theory, market research, digital channels and communication strategy into the picture. Together they prepare you to think about organisations from both an internal and an external perspective. This four-year degree at the University of Chester includes a year abroad, giving you the opportunity to study in a different national and cultural context and to develop an international outlook on business practice. The programme includes

Where its graduates go

The 5 largest scored destinations, covering 65% of graduates; the headline also reflects the subject baseline.

• 62 / 100Secretarial and related occupations · 5% of graduatescards →
• 55 / 100Administrative occupations · 10% of graduatescards →
• 52 / 100Finance Professionals · 5% of graduatescards →
• 50 / 100Business and Financial Project Management Professionals · 5% of graduatescards →
• 48 / 100Business and public service associate professionals · 40% of graduatescards →

The tabs above carry the rest: modules and satisfaction (The Course), where you'd live and what it costs (Student Life), the full pay story (Pay & Outcomes), and easier ways into the same subject (Alternatives).