Marketing

About this course

Marketing is the discipline concerned with understanding customers, creating value for them, and communicating that value in ways that build lasting relationships between organisations and the people they serve. It encompasses market research, consumer psychology, brand strategy, digital and social media, advertising, pricing, product development, and the analytics that tell marketers whether their strategies are working. In a world of unprecedented consumer choice and digital connection, effective marketing is both more important and more complex than ever. This three-year, full-time programme at Edge Hill is accredited by the Chartered Institute of Marketing, which provides professional recognition and connects your academic study to the standards of the marketing profession. You will study the full spectrum of marketing, from strategic brand management and consumer insight to digital

Where its graduates go

The 5 largest scored destinations, covering 64% of graduates; the headline also reflects the subject baseline.

• 68 / 100Customer service occupations · 5% of graduatescards →
• 55 / 100Administrative occupations · 11% of graduatescards →
• 52 / 100Finance Professionals · 7% of graduatescards →
• 48 / 100Business and public service associate professionals · 34% of graduatescards →
• 40 / 100Sales occupations · 7% of graduatescards →

The tabs above carry the rest: modules and satisfaction (The Course), where you'd live and what it costs (Student Life), the full pay story (Pay & Outcomes), and easier ways into the same subject (Alternatives).