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COURSESBUSINESS AND MANAGEMENTTHE UNIVERSITY OF READING

Business and Management (Data Analytics and Digital Business)

BSc · The University of Reading · 3 years

Business and Management (Data Analytics and Digital Business)

52

The University of Reading

AI IMPACT
MEDIAN PAY, 15 MOnot published
SATISFACTION82%
CONTINUATION100%
PROFESSIONAL JOBS75%
DESTINATION-WEIGHTEDAI is already used for about 52% of the work its graduates go into (High).

Entry tariff of real entrants

UCAS points the actual intake arrived with: "people like this got in", not a cut-off.

<480% of entrants
48-635% of entrants
64-790% of entrants
80-950% of entrants
96-11120% of entrants
112-12720% of entrants
128-14325% of entrants
144-15915% of entrants
160-17515% of entrants
176-1915% of entrants
192-2070% of entrants
208-2230% of entrants
224-2390% of entrants
240+0% of entrants

Student satisfaction

Overall satisfaction is 82% (National Student Survey). Continuation past year one: 100%.

What you actually study

YEAR 1

Principles of Management · Financial Accounting · Microeconomics · Quantitative Methods

YEAR 2

Marketing Principles · Operations & Supply Chain · Corporate Finance · Business Strategy

YEAR 3

International Business · Data-Driven Decision Making · Entrepreneurship · Business Ethics & CSR

MORE ON THIS COURSEClassic profile (reviews, comparisons, open days, campus video) · this course as data. Measured August 2026; pay, satisfaction and continuation figures are the course's own published data (HESA GO / LEO / NSS).