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Sports Business Management with a Foundation year

BA · University of Keele · 4 years

Sports Business Management with a Foundation year

32

University of Keele

AI IMPACT
MEDIAN PAY, 15 MOnot published
SATISFACTION86%
CONTINUATION80%
PROFESSIONAL JOBS55%
DESTINATION-WEIGHTEDAI is already used for about 32% of the work its graduates go into (Moderate).

About this course

Sports business management is a degree that recognises sport for what it has become: one of the world's most significant and complex industries. Professional clubs, national governing bodies, sports agencies, event management companies, media rights holders, and sponsorship departments within major brands all require graduates who combine genuine passion for sport with the analytical and strategic skills of professional business management. This degree develops both. At the University of Keele you will study across four years on a full-time programme, with the first year providing a foundation that prepares you thoroughly for degree-level study. The foundation year is particularly suited to students who are motivated but who may need additional academic preparation before engaging with the full demands of a business degree. Through the main programme you will build a comprehensive under

Where its graduates go

The 5 largest scored destinations, covering 45% of graduates; the headline also reflects the subject baseline.

  • 60 / 100Business, Research and Administrative Professionals · 5% of graduatescards →
  • 55 / 100Administrative occupations · 15% of graduatescards →
  • 48 / 100Business and public service associate professionals · 5% of graduatescards →
  • 40 / 100Science, engineering and technology associate professionals · 15% of graduatescards →
  • 40 / 100Sales occupations · 5% of graduatescards →

The tabs above carry the rest: modules and satisfaction (The Course), where you'd live and what it costs (Student Life), the full pay story (Pay & Outcomes), and easier ways into the same subject (Alternatives).

MORE ON THIS COURSEClassic profile (reviews, comparisons, open days, campus video) · this course as data. Measured August 2026; pay, satisfaction and continuation figures are the course's own published data (HESA GO / LEO / NSS).