Business and Marketing

About this course

Business and marketing is a degree that examines how organisations create, communicate, and deliver value in competitive and fast-changing environments. Business provides the strategic, financial, and operational frameworks that underpin how organisations of all kinds are run. Marketing is the discipline concerned with understanding customers, building brands, shaping communications, and ensuring that what an organisation offers is effectively connected to the people who need or want it. Together they provide a practical and analytical grounding in how commercial and non-commercial organisations grow and sustain themselves. At Coventry, this three-year degree explores how business and marketing operate across a wide range of contexts, from global consumer brands and multinational corporations to local businesses, public services, charities, and non-profit organisations. You will study m

Where its graduates go

The 5 largest scored destinations, covering 50% of graduates; the headline also reflects the subject baseline.

• 68 / 100Customer service occupations · 5% of graduatescards →
• 62 / 100Secretarial and related occupations · 5% of graduatescards →
• 60 / 100Business, Research and Administrative Professionals · 5% of graduatescards →
• 48 / 100Business and public service associate professionals · 30% of graduatescards →
• 40 / 100Sales occupations · 5% of graduatescards →

The tabs above carry the rest: modules and satisfaction (The Course), where you'd live and what it costs (Student Life), the full pay story (Pay & Outcomes), and easier ways into the same subject (Alternatives).