Marketing Management

About this course

Marketing management is the discipline of understanding markets and customers and using that understanding to design, communicate, and deliver products and services that create value. It covers the full scope of what organisations do to connect with their audiences, from market research and consumer insight through brand strategy, pricing, and product development to advertising, digital marketing, and sales. A degree in marketing management develops both the conceptual frameworks that help you understand why marketing works and the practical skills needed to plan and execute effective campaigns and strategies in a real commercial environment. At University College Birmingham, marketing management is offered as a two-year full-time programme, which is an accelerated route to a full honours degree. This structure is designed for students who want to enter the workforce or continue to furt

Where its graduates go

The 5 largest scored destinations, covering 60% of graduates; the headline also reflects the subject baseline.

• 68 / 100Customer service occupations · 10% of graduatescards →
• 62 / 100Secretarial and related occupations · 10% of graduatescards →
• 48 / 100Business and public service associate professionals · 20% of graduatescards →
• 45 / 100Media Professionals · 10% of graduatescards →
• 30 / 100Managers, directors and senior officials · 10% of graduatescards →

The tabs above carry the rest: modules and satisfaction (The Course), where you'd live and what it costs (Student Life), the full pay story (Pay & Outcomes), and easier ways into the same subject (Alternatives).