BSc · University of Sussex · 4 years
Marketing, management, and psychology is a combination that addresses something increasingly central to effective business practice: that understanding how people think, feel, and make decisions is the foundation of both effective marketing and good management. Marketing applies psychological insight to the way organisations communicate with and influence their customers. Management puts it to work in leading teams and organisations. Psychology provides the evidence base and the conceptual frameworks, from cognitive biases and social influence to motivation and emotional regulation, that underpin both. Studying all three together gives you a perspective on business that is more grounded in human behaviour than most conventional business degrees. At the University of Sussex, this four-year full-time programme includes a professional placement year to give you extended experience in a rea
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