Business and Management (Data Analytics and Digital Business) with Placement Year

BSc · The University of Reading · 4 years

Business and Management (Data Analytics and Digital Business) with Placement Year

52

The University of Reading

AI IMPACT
MEDIAN PAY, 15 MOnot published
SATISFACTION85%
CONTINUATION75%
PROFESSIONAL JOBS75%
DESTINATION-WEIGHTEDAI is already used for about 52% of the work its graduates go into (High).
CONTINUATION ALERT

About this course

Business and management with a specialism in data analytics and digital business sits at one of the most significant intersections in the contemporary economy. Organisations across every sector are generating and collecting more data than ever before, and the ability to work effectively with that data, to analyse it rigorously, to extract meaningful insights, and to apply those insights to business strategy, operations, and customer experience, has become one of the most valuable competencies in the labour market. This degree combines the foundational disciplines of business and management with practical expertise in the data and digital tools that are reshaping how organisations work. At the University of Reading, this four-year programme is structured to include a placement year, giving you extended professional experience in a business or data environment before you complete your deg

Where its graduates go

The 5 largest scored destinations, covering 110% of graduates; the headline also reflects the subject baseline.

  • 72 / 100Information Technology Professionals · 50% of graduatescards →
  • 60 / 100Business, Research and Administrative Professionals · 5% of graduatescards →
  • 55 / 100Administrative occupations · 20% of graduatescards →
  • 52 / 100Finance Professionals · 25% of graduatescards →
  • 50 / 100Business and Financial Project Management Professionals · 10% of graduatescards →

The tabs above carry the rest: modules and satisfaction (The Course), where you'd live and what it costs (Student Life), the full pay story (Pay & Outcomes), and easier ways into the same subject (Alternatives).

MORE ON THIS COURSEClassic profile (reviews, comparisons, open days, campus video) · this course as data. Measured August 2026; pay, satisfaction and continuation figures are the course's own published data (HESA GO / LEO / NSS).