Business And Marketing

About this course

Business and marketing together address the two central questions of commercial life: how organisations create and deliver value, and how they communicate that value to the people who might want it. Business management provides the strategic and operational frameworks for understanding how enterprises are structured, financed, led and grown. Marketing examines the relationship between organisations and their customers, studying consumer behaviour, brand strategy, digital channels, data analytics and the creative and analytical processes that shape how products and services are positioned and sold. In a world where customer expectations are complex and constantly shifting, understanding both sides of this equation is genuinely valuable. At Edge Hill University this three-year, full-time programme opens up the principles and practices of both disciplines, equipping you with the tools to t

Where its graduates go

The 5 largest scored destinations, covering 50% of graduates; the headline also reflects the subject baseline.

• 68 / 100Customer service occupations · 5% of graduatescards →
• 62 / 100Secretarial and related occupations · 5% of graduatescards →
• 55 / 100Administrative occupations · 5% of graduatescards →
• 48 / 100Business and public service associate professionals · 30% of graduatescards →
• 45 / 100Media Professionals · 5% of graduatescards →

The tabs above carry the rest: modules and satisfaction (The Course), where you'd live and what it costs (Student Life), the full pay story (Pay & Outcomes), and easier ways into the same subject (Alternatives).