Business in a Digital World

About this course

Business in a digital world is a degree that recognises how profoundly digital technology has transformed what it means to run an organisation, reach customers, manage operations and make decisions. Traditional business education has been supplemented everywhere by the need to understand data analytics, digital marketing, e-commerce, technology strategy and the new business models that digital platforms have made possible. This programme at BPP University develops your understanding of business management while embedding digital literacy as a core competency throughout. You will study the fundamental disciplines of business, including strategy, marketing, finance, operations and management, alongside the digital dimensions that now permeate all of them: how data is collected and used to drive decisions, how digital channels are managed to reach and retain customers, how technology trans

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