Digital Marketing with Events Management

About this course

Digital marketing and events management are two disciplines that have grown together in the modern economy, each relying on the other to reach and engage audiences effectively. Digital marketing encompasses the full range of online channels, from search and social media to email campaigns and content strategy, while events management deals with the planning, logistics and experience design that bring people together around a brand or cause. Combining them gives you a practical and strategic skill set that is increasingly sought after by employers across every sector. At Abertay University, you will study this programme full time over four years, and the structure includes a year abroad, giving you the opportunity to study or gain experience in another country and develop the cross-cultural perspective that global marketing increasingly demands. You will explore consumer behaviour and di

Where its graduates go

The 5 largest scored destinations, covering 60% of graduates; the headline also reflects the subject baseline.

• 72 / 100Information Technology Professionals · 5% of graduatescards →
• 62 / 100Secretarial and related occupations · 10% of graduatescards →
• 55 / 100Administrative occupations · 10% of graduatescards →
• 50 / 100Business and Financial Project Management Professionals · 5% of graduatescards →
• 48 / 100Business and public service associate professionals · 30% of graduatescards →

The tabs above carry the rest: modules and satisfaction (The Course), where you'd live and what it costs (Student Life), the full pay story (Pay & Outcomes), and easier ways into the same subject (Alternatives).