Marketing with Advertising and Public Relations

About this course

Marketing with advertising and public relations is a degree that addresses the full spectrum of how organisations communicate with the world. Marketing provides the strategic foundation: understanding customers, positioning products and services, and making decisions about price, product, and place. Advertising brings the creative and strategic expertise to develop campaigns that engage audiences across different channels, from television and outdoor to digital and social. Public relations focuses on managing reputation, building relationships with media and stakeholders, and communicating organisational messages in a way that maintains trust and credibility. Together they cover the main disciplines through which contemporary brands seek to be noticed, understood, and believed. At Birmingham City University, this three-year full-time programme is practice-based, emphasising the developm

Where its graduates go

The 5 largest scored destinations, covering 81% of graduates; the headline also reflects the subject baseline.

• 68 / 100Customer service occupations · 5% of graduatescards →
• 60 / 100Business, Research and Administrative Professionals · 4% of graduatescards →
• 55 / 100Administrative occupations · 6% of graduatescards →
• 48 / 100Business and public service associate professionals · 52% of graduatescards →
• 45 / 100Media Professionals · 14% of graduatescards →

The tabs above carry the rest: modules and satisfaction (The Course), where you'd live and what it costs (Student Life), the full pay story (Pay & Outcomes), and easier ways into the same subject (Alternatives).