Business Management and Marketing

About this course

Business management and marketing is a degree that develops the strategic and practical capabilities organisations need to compete effectively. Business management provides the foundational knowledge of how organisations are structured, financed, and led, encompassing strategy, operations, human resources, and organisational behaviour. Marketing brings a focused understanding of how organisations understand their customers and communicate value, covering consumer psychology, brand strategy, digital marketing, market research, and campaign management. The combination reflects the reality that effective marketing must be grounded in strategic business understanding, and that well-managed organisations need people who can connect commercial priorities with customer insight. At Roehampton University, this programme includes a foundation year, providing an accessible entry route into degree-

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