Business Management (Marketing)

About this course

Business management with a marketing specialism is a degree that develops both the broad commercial and organisational knowledge of business management and a focused expertise in the discipline of marketing. Business management provides the strategic and operational foundation, covering finance, people management, operations, and the analysis of competitive environments. Marketing adds the specialist understanding of how organisations understand and communicate with their customers, how brands are built and sustained, and how data and digital tools are used to reach and engage audiences effectively. At Arden University, this part-time, online programme gives you the flexibility to study from anywhere in the world without attending physical classes, making degree-level study accessible to students who need to fit their learning around employment, family commitments, or other obligations.

Where its graduates go

The 5 largest scored destinations, covering 40% of graduates; the headline also reflects the subject baseline.

• 68 / 100Customer service occupations · 5% of graduatescards →
• 55 / 100Administrative occupations · 20% of graduatescards →
• 42 / 100Legal professionals · 5% of graduatescards →
• 40 / 100Sales occupations · 5% of graduatescards →
• 32 / 100Artistic, literary and media occupations · 5% of graduatescards →

The tabs above carry the rest: modules and satisfaction (The Course), where you'd live and what it costs (Student Life), the full pay story (Pay & Outcomes), and easier ways into the same subject (Alternatives).