Marketing & Management

About this course

Marketing and management together address the two fundamental challenges facing every organisation: how to understand and reach the markets it serves, and how to organise and lead the people and resources needed to do so effectively. Marketing examines consumer behaviour, brand strategy, market research, digital communications and the creative and analytical work of positioning organisations and their products or services in the minds of their target audiences. Management addresses leadership, strategy, organisational design, operations and the practical challenges of making organisations work. Together they prepare you for a wide range of commercial roles where both market insight and organisational competence are required. At the University of Durham you will study both disciplines in depth, developing the analytical and creative skills that allow you to solve business challenges with

Where its graduates go

The 5 largest scored destinations, covering 77% of graduates; the headline also reflects the subject baseline.

• 72 / 100Information Technology Professionals · 2% of graduatescards →
• 60 / 100Business, Research and Administrative Professionals · 5% of graduatescards →
• 55 / 100Administrative occupations · 13% of graduatescards →
• 52 / 100Finance Professionals · 38% of graduatescards →
• 48 / 100Business and public service associate professionals · 19% of graduatescards →

The tabs above carry the rest: modules and satisfaction (The Course), where you'd live and what it costs (Student Life), the full pay story (Pay & Outcomes), and easier ways into the same subject (Alternatives).