Fashion Marketing

About this course

Fashion marketing is the discipline that applies commercial and marketing intelligence to the particular characteristics of the fashion industry: a sector defined by rapid trend cycles, strong aesthetic sensibilities, global supply chains, and an increasing pressure to integrate sustainability and ethical practice into business models. It combines core marketing skills, including consumer behaviour analysis, brand strategy, digital marketing, and communications, with an understanding of fashion as a creative, cultural, and commercial enterprise. Fashion marketing professionals need to think both analytically and creatively, understanding market data and customer insight on one hand while engaging meaningfully with aesthetic and cultural trends on the other. At York St John University, this three-year full-time programme includes a foundation year, making it accessible to students who ar

Where its graduates go

The 5 largest scored destinations, covering 60% of graduates; the headline also reflects the subject baseline.

• 68 / 100Customer service occupations · 5% of graduatescards →
• 55 / 100Administrative occupations · 15% of graduatescards →
• 52 / 100Finance Professionals · 5% of graduatescards →
• 48 / 100Business and public service associate professionals · 30% of graduatescards →
• 45 / 100Media Professionals · 5% of graduatescards →

The tabs above carry the rest: modules and satisfaction (The Course), where you'd live and what it costs (Student Life), the full pay story (Pay & Outcomes), and easier ways into the same subject (Alternatives).